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Lifestage Clustering

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Purpose - This description provides "at-a-glance" information about each of the 70 PersonicX Classic clusters, which are organized into 21 PersonicX Life Stage groups. These 70 PersonicX Classic clusters are also grouped into industry-specific Insurance and Financial Services Groupings. The clusters and the groups provide quick, actionable information for your marketing needs.


What is PersonicX? - PersonicX is a household-level consumer segmentation and visualization suite, powered by Acxiom’s exclusive InfoBase-X® household data, the recognized gold standard for the industry. PersonicX Classic is a household-level segmentation system that clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics. These 70 clusters are grouped by similar demographics and buying tendencies.


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